Thrive 2025

Registration Form

Come Together & Worship

THRIVE is the weekend of the year designed for all generations of women to come together and worship God, hear life-changing messages, and be ministered to personally. Held yearly in the month of October, THRIVE is the event that you want to attend with EVERY woman and teen girl that you know! There are breakout sessions for women in ministry, teen girls, young adult women, and more!

Happening October 2nd – 4th, 2025

Early Registration  – $85 (Postmarked by August. 9th)

General Registration – $95 (Postmarked by September. 7th)

Walk In Registration – $105

 

Thrive 2025 Promo

Register Online and pay with Credit Card

There is a 2.99% + .30 Cents service fee for online Credit Card registrations. This will be the most immediate way for you to be processed and registered.

Print Out and Fax/Mail Form

There is no service fee in this option as a check would need to be provided, however, we can only process your registration upon receiving the form and check with confirmation that the check has gone through.

Keynote Speakers

Dr. Deanna Shrodes

Dr. Deanna Shrodes

Dr. Deanna Doss Shrodes is an ordained minister, author, speaker, musician, and worship leader whose work has been featured in CBS News, People Magazine, The New Yorker, Woman’s World, God TV, and The Huffington Post. She holds a Doctor of Ministry and a Master’s in Ministerial Leadership from Southeastern University.

She currently serves as the Women’s Ministries Director for the Pen Florida District of the Assemblies of God, Director of the Stronger Leadership Network, and an adjunct professor at Southeastern University. The author of five books and contributor to five others, her next book, Uncommon Answers, releases with Chosen Books in April 2025.

Married to her college sweetheart, Larry, Dr. Shrodes is a proud mother of three grown children and grandmother of four, with one on the way. She is passionate about investing in leaders and helping others step into the extraordinary life God has for them.

Dr. Deanna Shrodes
Beth Stephens Johnson

Natalie Runion

Natalie Runion is the founder of Raised to Stay, an online community of over 161K “stayers” who are honest in their wandering, wondering, and wrestling with their faith and their relationship with Jesus and his church. A USA Today best-selling author, Natalie’s first book, Raised to Stay, addressed the hard and holy conversations needed to bring healing and change to the local church. Her highly anticipated second book, The House That Jesus Built, was released on September 3, 2024.

A pastor’s daughter from Cincinnati, Ohio, Natalie is a graduate of Miami University. She has a bachelor’s degree in education and has served the local church for over 20 years as a worship pastor and women’s pastor. Natalie is an author, songwriter, worship leader, and sought-after speaker in the global church. She currently resides in Kentucky with her husband, Tony, and their two daughters, where they work together to provide training and education to pastors and leaders in pursuit of a healthy and reconciled church.

Beth Stephens Johnson
Erika Hendricks

Tammy Waycaster

Passionate, dynamic, and anointed, Tammy Waycaster has a unique gift for bringing God’s Word to life. With her spirited style, she weaves personal experiences with biblical truth, empowering women to embrace their destiny in Christ.

Tammy has ministered in diverse settings, from women’s penitentiaries to auditoriums filled with pastors’ wives and business leaders. Her sessions leave women laughing, crying, learning, and, most importantly, encountering God for themselves.

An ordained Assembly of God minister, Tammy serves as the state women’s ministry director for the Tennessee A/G Ministry Network. She and her husband, Rick, co-pastor FAM (First Assembly Milan) in Milan, Tennessee, where they cherish their three children and seven grandchildren.

Erika Hendricks

Location Information

Our Venue

This is our sixth year at the Daytona Ocean Center Arena. All general sessions and breakout sessions will be held at the Ocean Center.

Our Hotel

Our host hotel is the Hilton Oceanfront Resort. For this conference you MUST book your hotel room through PF Women to receive the conference rate of $145 per night ($290 for the whole conference). The hotel is connected to Ocean Walk Shoppes featuring additional dining, entertainment and shopping. Behind the hotel you will find the world-famous Daytona Beach! You may also enjoy one of the multiple pools onsite or dine at one of the many restaurant options.

No changes or swaps to guest rooms can be made after September 8, 2025.
Call our office for more information at 863-683-5726, ext. 232.

Frequently Asked Questions

Where is the conference held?

All general sessions and breakout sessions are at the Daytona Ocean Center Arena. Our host hotel is the Hilton Oceanfront Resort. Surrounding hotels will handle the overflow. Register as early as possible to get in at the Hilton!

When should I send in our registrations if we don't have them all yet for our church?
Do not wait until the last minute to send in your completed registrations. Are you nearing the early registration deadline and are still waiting on a few ladies? Go ahead and send in the completed registrations that you have, and you can add more people later. Do not let those who paid you on time miss out on the early registration price.
Will online registration be made available?
Yes, online registrations will be made available this year at pfwomen.com. You can still mail or fax in your registration forms as well.
What if I can no longer go? Can I get a refund?
All payments for registration and lodging are non-refundable. They are transferable for the same event in the same year. You can either bless or sell your registration/room to someone else at your church. Once we sell out of rooms we do maintain a waiting list for those wanting a room.
What about parking?
There is parking available in several locations including but not limited to the Hilton hotel (valet), the city lot across the street from the Hilton, and the Ocean Center parking garage across the street from the hotel. However, we cannot guarantee pricing for any of these parking options as they all adjust prices at will that are out of our control. Most women carpool to Thrive, and share the cost of parking with those they ride with. Many women park when they arrive and walk wherever they are going for the duration of the conference since all the restaurants are very close by on the boardwalk. There is valet parking at the Hilton and the hotel uses a city-owned lot across the street. When you park there, the prices are set by the hotel and added to your room charge. There is also the parking garage across the street at the Ocean Center that also is available for you to park in.
If I am staying at the host hotel, can I register on my own directly with the hotel?
No. All reservations for the host hotel – Hilton Daytona Oceanfront Resort are done through our office only. All room reservations must come through our office. Refrigerators and microwaves may not be available.
Is everyone guaranteed to stay at the host hotel?
No. All attendees are not guaranteed to stay at the host hotel which is why early registration is definitely recommended. There are overflow hotels in the area that can accommodate lodging for those who are unable to get reservations with the host hotel. 
I need to make a room change; can I do that?
Yes, up until September 8, 2024. However, we do recommend that you assign one “standard” person for each room. That person will never change and be the check-in person for that room, request the number of keys needed and distribute them to their roommates. List their name first on the registration sheet for their room. This keeps confusion at a minimum. We are expecting several thousand attendees and when many changes are made it increases the rate of confusion and error with our hotel staff.
Miss out on rooms?
We do maintain a waiting list in the office for those who miss out on a room. There is no guarantee that those on the waiting list will get a room, but it has worked out one or two times. (See item 4)
Where do we go when we arrive?
Check in for conference registration and your hotel are two different stops. You will check in for the conference as a group, and you will check in for your hotel rooms as individuals. Appoint one check-in person to come to our registration desk at the Ocean Center to pick up the wristbands and booklets for your group and distribute these to your ladies. Churches local to Lakeland may pick up their wristbands at the District Office.
We have Spanish speaking people with our church group. Do you have translation?
We do have Spanish translators for every main session. Headsets for translation are available before each service at the registration desk. Please let our office know if you have ladies who need translation.
Is there deaf interpretation for the THRIVE Conference?
No. We do not provide deaf interpretation at this time.

Never hesitate to call or email our office if you have questions. That is what we are here for! We love helping people get registered! 863.683.5726 ext. 232, women@penflorida.org

We love you and are already excited for what God is going to do in you and through you at this conference!

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